IKEA will host an online music festival on September 16!
This is the Swedish furniture brand’s first-ever 24-hour music festival, which features a star-studded lineup of artists from around the world. The festival is a free event for all and will start at 2 a.m. EST (2 p.m. SGT / PHT). It will be available to stream on the official IKEA website as well as in IKEA stores around the world.
Attendees can expect performances from musicians from all over the world, including NIKI, TOKIMONSTA, Emiko Rochelle, Fu-Ching-Gido, YONLAPA, CADEJO, and more.
Open the door to new experiences at the IKEA Festival, a trip around the world at home. You’re invited to over 100 homes to experience concerts, food, design and more! Online September 16, save the date. #IKEAFestival. Read more: https://t.co/x2UOrdRcOo pic.twitter.com/n4z7rE9iIO
– IKEA (@IKEA) September 2, 2021
The sets will be performed from the homes and music studios of artists around the world. Besides the concerts, the festival will also include different segments including one Cooking at home show featuring chefs like Pasta queen and Paul Svensson.
Connect to the Home visits segment to see personalities such as Ilse Crawford showcase their homes, or catch the DJ Relay for performances of Kaytranada, Loraine James and ZULI.
“Home life has taken on a whole new meaning for all of us over the past year or so, and by being virtually connected we can open the door to many other lives around the world – exploring how we let’s all live, celebrate individuality and creativity, “shared Olivia ross wilson, communications director of the Ingka group (IKEA Retail).
“Our first IKEA Festival will be our biggest home-based world tour to date and bring people together around home life in a new way, both online and in our stores, and will be the start of a longer term movement of real homes and real lives. “
IKEA Tampines store in Singapore will host in-store activities on September 16 of 2 p.m. to 8 p.m., including the virtual launch of the online festival. The first 10 customers will also receive an exclusive gift.
For more information, visit the official IKEA website.