JBABE and Kayan among Indian artists at SXSW Online Music Festival this year –


Josh Fernandez, aka JBABE, based in Chennai, and Ambika Nayak aka Kayan, based in Mumbai, will perform short ensembles during the showcase of the SXSW 2021 online music festival. Photos: Courtesy of Third Culture (JBABE) , Ronit Sarkar (Kayan)

While each year brings new innovations and art to the forefront of the South By Southwest Festival (SXSW) in Austin, Texas, the pandemic has naturally meant that one of America’s biggest events for music, technology , cinema and art will also move to host an online edition.

Hosted between March 16 and 20 Central Time, SXSW is once again shining a light on Indian indie music this year, after a nearly decade-long connection that has seen artists perform amid a lively festival atmosphere. in Austin. Two Indian music companies have been selected for showcases as part of the five-day music festival – Third Culture Entertainment from Mumbai and Pagal Haina from New Delhi.

Chennai singer-songwriter and guitarist JBABE aka Josh Fernandez and Mumbai singer-producer Kayan aka Ambika Nayak will perform on March 19 between 2:00 a.m. and 2:30 a.m. IST as part of the Third Culture showcase. Chennai indie rock band The F16s (of which Fernandez is also a part) and singer-songwriter Rounak Maiti will perform as part of the Pagal Haina Showcase on March 21, between 5:30 a.m. and 6:00 a.m. IST. A festival press release says showcases should be viewed when released. For pass holders in the Eastern Hemisphere (or early risers in the West), the schedule repeats during the next 12-hour cycle.

The playing time of the four artists will be 12 and a half minutes each, with the performance being broadcast to traveling virtual audiences who have registered for the festival. Nayak adds in his statement: “SXSW has always been a festival that I have always wanted to attend or of course play, the diversity that comes with it is absolutely exciting and being a part of it is exciting! I am grateful that this is always done digitally and look forward to our performance.

Fernandez said in his statement: “SXSW to me is like the Olympics for independent music, so my heart filled with gratitude for being able to represent my country and honor your digital screens after discovering so many of my artists. favorites across SXSW. “

While Pagal Haina presented artists such as singer-songwriter Prateek Kuhad at SXSW in 2016, the F16 were invited to perform at the 2020 edition, which was canceled due to the coronavirus pandemic. . For Third Culture, however, this is the first time they’ve teamed up with SXSW for a showcase. Founder and Managing Director Tej Brar said: “This is one more, small but important step towards showcasing Indian talent on the world stage. We are grateful for the demonstration opportunity and look forward to continuing to work closely with SXSW.

Register to attend SXSW here.


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