Kochi, September 2 (IANS): Cinematographer and director Santosh Sivan has teamed up with Joy Movie Productions to launch an online channel of music videos across a variety of genres.
The announcement was made by Joy Movie Productions CMD Sivan and Ajith Joy Kizhakebhagathu here on Thursday.
The new channel, which will launch in November 2021, will feature all types of music, including classical, folk and contemporary music, viewed with the “most” modern and engaging “best” production and post-production facilities. talents in the respective fields, they said. .
Sivan said preparations were in the final stages and he was very excited to direct and shoot his very first music video for the new company.
“The second set of videos is also scheduled, as the launch clip will be immediately followed by six Malayalam folk songs sung by Kanal Thiruvali folk music group from Malappuram district. It will be written and sung by a group of raw talents. led by Athul Narukara, who is also a doctoral student in folk music at the University of Calicut, ”said Sivan.
“The six folk songs aim to entertain listeners by taking them into a world of never-before-seen music, lyrics and talent,” he added.
Joy, a physician by profession in nuclear medicine, said that the first of Joy Music Videos’ productions will be a pan-Indian music video, which will be shot across the country.
“The clip currently in production will feature two of Bollywood’s main models. It will be a resounding launch for the channel as it is the first of clips from a famous photographer and director like Sivan with large-scale visuals and multiple places and as the best music with which always gelled, will be an absolute expression of love, “said Joy.
Joy added that the channel will revive many endangered genres of Kerala folk and classical music forms including sopana sangeetham, paanan pattu, vadakkan pattu, vanchipattu, among others.
“The channel aims to release at least two music videos per month and will be on a constant search for the best talent in music. The channel will be a platform to provide opportunities for aspiring and upcoming artists and technicians, including musicians. , singers, lyricists, filmmakers and more, ”Joy added.